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While the latest MacBook Air is physically unchanged from its 2022 revision, I don’t have a problem with that. I find the Air to be the Platonic ideal of a laptop that most people will be hard-pressed to find issues with. The 13.6-inch (or 15.3-inch, if you opt for the bigger size) display isn’t the most cutting edge screen out there, but it’s still sharp, bright and colorful. It’s stuck at a 60Hz refresh rate at a time when many PC manufacturers are using faster screens, but for the Air’s audience I don’t think that’s a problem. I may be miffed that the iPad Air similarly only has a pedestrian 60Hz refresh rate — but I think it’s less crucial on a Mac, where you’re not literally touching the screen (at least for now).
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By J. R. R. Tolkien.
ChatGPT 的广告定价是 CPM $60，是 Meta 平均水平的三倍，最低投放门槛 20 万美元。但广告主拿到的是什么？没有成熟的归因工具，早期投放被明确定位为"品牌曝光测试"而非效果营销。按 0.5% 的点击率计算，单次点击成本高达 12 美元—对于需要精确衡量 ROI 的商家来说，这个数字很难论证投入合理性。[9]